Vollständiger Tarabar-Businessplan für Investorengespräche
Ein strukturierter, präsentationsreifer Memo zu Problem, Lösung, Markt, Erlösen, Unit Economics, Budget, Team, Einstellungen, Finanzprognose, KPIs, Risiken, Roadmap und Investment Ask.
1. Zusammenfassung
Tarabar ist ein digitaler Marktplatz für internationale Fracht und Transit und verbindet Routenauswahl, indikative Preise, Carrier-Matching, Angebote, Buchung und Tracking.
- The product is live; capital is for commercialization, sales and growth.
- Initial focus is on recurring Iran and regional corridors, then data/API and global lanes.
- Defensibility comes from verified carrier supply, lane-rate history, response quality and multimodal route intelligence.
2. Marktproblem
Frachtpreise entstehen noch über Anrufe, Messenger und Tabellen; Angebote sind langsam, uneinheitlich und schwer vergleichbar.
- Lack of price and time transparency slows decisions.
- Carrier quality and response behavior are not measured.
- Rate and transit-time data is lost in fragmented conversations.
3. Lösung
Tarabar digitalisiert den Einkauf von Transport: Route wählen, Transportarten vergleichen, eine Anfrage an passende Carrier senden und Antworten vergleichen.
- Multi-stop lane selection for realistic routing.
- Sea, road, rail, air and multimodal estimates with blocked-route explanations.
- Carrier panel for coverage, tariffs, documents, team, offers and automated replies.
4. Produktstatus
Das Produkt umfasst Rechner, Weltkarte, Rollen-Registrierung, Carrier-Panel, Anfragen, Angebote, Nachrichten, Benachrichtigungen und Administration.
- Production domain and Docker deployment are live.
- The estimator works as a benchmark and acquisition tool; final rates are confirmed by carriers.
- The architecture supports four languages and regional expansion.
5. Zielkunden
Der Einstieg beginnt bei wiederkehrenden Verladern, für die Zeit und Vergleichbarkeit finanziellen Wert haben.
- SME importers/exporters with 2–20 shipments per month.
- Factories and trading companies that need multiple rates for procurement.
- Carriers and forwarders seeking qualified, convertible demand.
- Later data customers: insurers, banks, logistics organizations and investors.
6. Marktgröße
Der Markt ist groß, aber der Einstieg muss routenfokussiert sein; jede Route ist ein eigener kleiner Marktplatz.
- TAM: international freight and forwarding services.
- SAM: Iran, Gulf, Turkey, Iraq, Central Asia, Europe and Asian port corridors.
- SOM phase one: focused lanes with repeated demand and reachable carrier supply.
7. Erlösmodell
Erlöse entstehen stufenweise: zuerst Carrier-Abos, danach Buchungsgebühren und später Daten/API.
- Carrier subscriptions for verified profiles, more lanes, automation and analytics.
- Booking fee as a fixed fee or percentage of service fee.
- Inquiry credits for repeat shippers.
- Controlled promoted placement for verified carriers.
- Data/API for rate index, delay risk and aggregated lane prices.
8. Unit Economics
Die Einheit ist die aktive Route, nicht die Registrierung; Wert entsteht durch Angebot, schnelle Antworten und Buchungen.
- Each lane needs 8–12 active carriers.
- Each inquiry should receive 3+ valid replies.
- Subscription revenue helps recover carrier sales CAC early.
- Shipper retention and repeated lanes are the core health metrics.
9. Go-To-Market
Wachstum erfolgt über direkte B2B-Verkäufe je Route: erst Angebot, dann gezielte Nachfrage, dann Monetarisierung.
- Onboard carriers and forwarders on the first 3 lanes.
- Acquire repeat shippers through the rate demo and response guarantee.
- Convert successful inquiries into bookings, contracts, invoices and reporting.
- Sell data dashboards and rate APIs to enterprise customers.
10. Team & Einstellungen
Das Startteam bleibt klein und milestone-getrieben statt von Beginn an kostenintensiv.
- Initial core: CEO/Business, Lead Engineer, Full-stack, Sales/BD and Operations.
- After traction: Customer Success, Product/UX, Data Analyst, Partnerships and Finance/Ops.
- Every role must map to lane liquidity, replies, bookings or revenue.
11. 18-Monats-Roadmap
Jede Phase reduziert ein Risiko: Liquidität, Vertrauen, Vertrag/Zahlung und Daten-Skalierung.
- 0–3 months: multi-stop lanes, carrier onboarding, KPI dashboard and quality score.
- 3–6 months: standard contracts, booking, invoices, notifications and lane reporting.
- 6–12 months: rate API, data panel, reply automation and enterprise reporting.
- 12–18 months: settlement/escrow, insurance, partner integrations and regional expansion.
12. Mittelverwendung
Kapital baut Routenliquidität, B2B-Vertrieb, Vertrauensprozesse und umsatzfähige Produktteile.
- 35% sales and market development.
- 25% product and engineering.
- 20% operations and verification.
- 10% legal, finance and contracts.
- 10% risk reserve and infrastructure.
13. Finanzprognose
Die Prognose ist szenariobasiert: Abos erzeugen frühe Erlöse, Buchungen und Daten skalieren später.
- Month 3: validate supply acquisition and first valid inquiries.
- Month 6: initial subscription revenue and first real bookings.
- Month 12: multiple liquid lanes, reportable GMV and retention.
- Month 18: ready for the next round based on data, revenue and regional expansion.
14. Investoren-KPIs
KPIs müssen operativ sein und aus der Produktdatenbank kommen.
- Verified carriers, active carriers, active lanes and coverage rate.
- Inquiries, valid replies, response time, offers and successful bookings.
- GMV, subscription revenue, commission revenue, ARPA and retention.
- Cancellation, estimate-vs-final-rate delta, complaints, NPS and response SLA.
15. Risiken
Die Hauptrisiken sind Marktliquidität, Vertrauen, Preisqualität und Betrieb.
- Liquidity risk: fewer, deeper lanes first.
- Trust risk: company verification, documents, response history and quality score.
- Pricing risk: ranges and carrier-confirmed final rates.
- Operational risk: lane SOPs, manual support first and gradual automation.
- Regulatory risk: standard contracts, KYC/KYB and data policy.
16. Investment Ask
Die Finanzierung sollte gestuft sein: erste Mittel beweisen Liquidität, die nächste Runde folgt KPIs.
- Suggested runway: 6–9 months.
- First capital milestone: active supply, valid replies, first bookings and subscription revenue.
- Next milestone: lane growth, data/API and recurring revenue.
- Meeting message: the product is built; capital turns it into a liquid marketplace and defensible dataset.